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Our Firm

As independent financial service professionals, we have the freedom to choose the strategies that work best for each of our clients. In order to pursue the retirement of your dreams and meet the retirement income challenge, we will build an investment plan that seeks to help you grow your retirement assets while helping you keep it balanced through changing times.

In order to maximize the potential of clients’ assets, we have access to comprehensive research tools, a vast array of financial products, up to date technology, and the backing of LPL Financial to custodian all of our client assets.

"We will strive to do ordinary things, extraordinarily well."

Having spent four years with First Choice Financial, an investment research firm, Kevin Kraft felt that today’s consumers deserved more than just a salesman approach to managing individual assets.

Dedicated to assist in the development of true independent wealth plans, Kevin Kraft founded APS Associates in order to provide retirement planning, estate planning and asset management services to each of our valued clients.

About LPL Financial

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader in the markets we serve,* supporting nearly 20,000 financial advisors, and approximately 800 institution-based investment programs and 500 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

*Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine 1996-2021); No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report); Fortune 500 Company as of June 2021. LPL and its affiliated companies provide financial services only from the United States.